Turnout on Monday was good and the crowd was lively. These are my quick notes, and probably miss a lot! This was another great networking event from the MoMo team, and demonstrates the real buzz in the development community in London right now. Event flyer.
- Struan Robertson, NaturalMotion Games, @StruManchu
- Ian Baverstock, Tenshi Ventures, @ian_baverstock
- Georgina Mackenzie, Toytek, @Toytek
- Gareth Edmonson, Thumbstar Games, also vice-chairman of TIGA
- Oscar Clarke (chair), Papaya Mobile, @Athanateus
- iPad – great gaming device, shows that physical controller or keyboard not necessary
- High performance gaming, Tegra 3 etc
- Android generally
- Current ‘hobbyist’ model will be undermined when major players hit the market with their comparatively massive budgets and production values
- There will always be a desire to sell more content post initial-sale
- Discoverability – too many apps in the market, how do you differentiate, reach the audience
- Duplication of old games swamps the market (but twas ever thus)
- Fragmentation on Android big issue, perceived and actual. For startups, the additional investment in QA makes Android undesirable.
- QA on small teams
- Georgina: wrote most code in Obj-C, so locked into iOS. Wouldn’t do that again. Looking to code core modules in C++.
- Social mobile & gaming. General belief that this is only getting started; corollary is that social must be in the fabric of the game or app; can’t be bolted on later.
- But if going into social mobile, will need an analytics team; expensive.
- Ditto for the ‘gamification’ of business apps.
- Huge quantity of realtime metrics now available to fine-tune designs, if you can take advantage of it.
- Ian: Smart TV offers opportunities, but has to be compelling to take a user’s focus away from an iPad game.
- Must integrate marketing with design in the team and act as-one.
- Ian: Initial feedback on HTML5 from games developers is not good, despite the opportunity to reduce fragmentation.
- Advertising (in-app) is only an adjunct to other sources of revenue (eg 20% on top of virtual goods, add-ons).
- General warning against in-game branding etc. Disrupts the experience and tends not to work anyway.
- Note from the floor, emerging markets are still based on BB/Java
- Panel: Papaya is Chinese, is complicated market to work in
- Georgina: Emerging markets keen on education s/w
- Unity and Marmalade cross-platform mobile game engines mentioned a lot.
- Blue sky: decent AI please. Poor AI can snap you out of the moment.
- Georgina wants decent VR headsets. Me too.
Looking forward to the next meeting on data-driven mobile apps on Monday 13 February.